6 essentials for an effective capture page

If you want to maximize your opt-in conversion rate, you need to apply these six elements to create a killer capture page.

Remember, the purpose of having a capture page is to "capture" the contact information of prospects. Once you have permission to communicate with the prospect, you can then develop trust and begin to brand yourself as an expert. The secret to becoming an MLM Rock Star, a true mlm "heavy hitter," is by branding yourself as an expert. If you are a genuine expert, people will seek you out and chase you. Your capture page is just one important ingredient in the entire formula of branding yourself as an expert.

Here are 6 "must do's" for the most effective capture page possible:

1. Professional Design: Studies have proven that people make up their sub-conscious mind about the design in under a second. We instinctively know an attractive design when we see one. An amateur or ugly design will turn visitors off, and they will be quick to leave. Conversely, a professional, attractive design will keep them long enough to at least examine the headline and make a decision to stay or leave at that point. An attractive design is a must if you even want a chance to communicate with your visitors.

2. The Compelling Headline: You have between 2 and 3 seconds to grab the attention of your visitor and give them a very compelling reason to stay and read and/or listen to what you have to say. If your headline does not capture their attention by telling them exactly how they will benefit, they will click away to the next site in the blink of an eye. Your headline must tell the visitor the benefits available to them, and it must do it as quickly as possible.

3. Opt-In Form: This may be obvious, but where you place the form is incredibly important. It should be “above the fold” to get the best results. People are hurried and literally bombarded by thousands of messages every day. Many will not take the time to scroll down the page. Also, the submit button should also use text that highlights the benefit instead of just saying “Submit.”

4. Bullet List of Benefits: Once you’ve got their attention with the headline, you’ve got to keep it by telling the visitor exactly what benefits your freebie is going to provide for them and how it’s going to help them get what they want. At the end of the list of bullet points you need to tell them specifically what to do and how to get what you’re offering. For example, “Enter your first name and email address to be sent an instant download.”

5. Email Notice & Privacy Statement: As stated in how to bring a flood of visitors to your site, the very best way is to give away a valuable freebie. Giving away that freebie is the main focus of your capture page. An even though you are providing a valuable resource for free, you need to make clear to the visitor the reason to enter his or her real email address. You should note that the download link to the freebie will be sent to their email inbox. People hate spam. Therefore, you must also ensure your subscribers that their personal information will not be shared with anyone, under any circumstances, and that you will protect their privacy.

6. Testimonials: People are, by nature, afraid of making mistakes. An easy way to help alleviate this fear and to increase conversions is by placing testimonials on your site to let your visitors know that others have found a great deal of value in your freebie. This is called "social proof" and will help increase conversion rates.

These are the 6 most important elements in creating a capture page that will bring the most conversion possible. Get these 6 correct and it will go a long way to increase your conversion rates. For a more detailed examination of capture pages and the entire formula for becoming an mlm heavy hitter, see the offer in the right hand column of this page.
 

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